The increased awareness and growing health concerns are the main causes of the rise in popularity of organic food items. Organic food offers numerous benefits for our health, since it contains no antibiotics, GMOs, and hormones, but is rich in nutrients.
Additionally, organic foods have improved freshness levels, and better environmental stability.
Therefore, experts believe it is just a matter of time that these products will overpower almost all the conventional food items.
According to a poll by organic produce company Earthbound Farm, almost half of Americans buy organic food at least some of the time. Millennials are particularly enthusiastic, with one in five claiming they buy organic products all the time.
During the last years, German retailer Aldi is making a name as a health-oriented supermarket which pleases food-conscious shoppers.
As of January 1st, 2017, the food chain decided to remove 8 pesticides from all products on its U.S. stores shelves.
These pesticides include:
Moreover, Aldi is going even further in their quest for quality:
- They are expanding their organic food brands, adding more gluten-free items, and discarding some artificial ingredients from products
- They have removed certified synthetic colors, partially hydrogenated oils, and MSG from their private-label products
- Apart from milk, other dairy products like cottage cheese, yogurt, and sour cream will contain no artificial growth hormones
- They offer more high-end foods like quinoa, artisan cheeses, smoked salmon, and coconut oil
- They offer “Never Any!” brand of meats that contain no added antibiotics, hormones, animal by-products or other additives
- They will expand the SimplyNature line and their gluten-free liveGfree brand
As part of its expansion, existing Aldi stores also get brighter lights, bigger aisles, less-cluttered shelves, and more refrigeration space. Aldi is also launching meal kits and offering more alternative milks, such as soy and almond.
Being focused on health, the food chain is becoming the leader in health supermarkets.
John Karolefski, grocery store analyst and editor of Grocery Stories, says:
“Aldi has a lot of good quality, good-tasting products at good prices. It’s one of the reasons they’ve been so successful in the U.S.”
“The best place you can buy organics, and they’re continuing to roll out, even more, is probably Aldi,” agrees Phil Lempert, food industry analyst and editor of SupermarketGuru.
Aldi’s SimplyNature brand offers shoppers great value on organic products. Karolefski adds that elsewhere, those “can be pricey, but you can get them for a good value at Aldi.”
The low prices of Aldi are partly due to the fact that the vast majority of their products are private label, so customers do not pay for the marketing and advertising that many brands must use to attract shoppers.